Good video on some basics on how to strengthen your website’s search rankings.
Many search engine optimization companies offer a cloudy mix of SEO tactics. Several companies are using SEO tactics that are outdated and do not follow the algorithms that Google has formed. Avoiding search engine optimization companies that abuse the system is the first lesson you should learn when creating your SEO strategy. Determining what is the correct method is much easier said then done.
Getting your company to appear on the first page of Google includes several optimization techniques. The well known and most common tactics include adding tags and keywords, strong incoming back links, writing good content and using social media to populate your website. Many of the old tactics that were used are no longer valid today but they did produce instant results by using methods that were not approved by Google. Being found on the first page of Google in only a few weeks was a common claim that these optimizers would use. It is important to make sure the SEO company is using white hat techniques to optimize your keywords or else you stand the chance of getting de-indexed by Google.
The best way to search out a reputable SEO company in today’s market is to find one that can provide references you can contact and testimonials you can read from real clients. The company should be able to provide a good clear SEO strategy that will be implemented into your campaign. If they are not willing to share their SEO tactics with you and want to keep them a secret, then move on to another company. The information provided should be easily understood and not overly complicated. Ask the company if they stay up to date with algorithm changes provided by Google.